The Power of Broke: How Empty Pockets, a Tight Budget, and a Hunger for Success Can Become Your Greatest Competitive Advantage

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Winner of the NAACP Image Award

‘Daymond knows how to make things happen.  He knows the difference between a want-repreneur and an entrepreneur, and he lays it out for us in these pages.  What a kick it is to read over his shoulder as he shares his hard-won wisdom. This guy built an empire from the streets of Hollis, Queens, and here he compares notes with other visionaries who’ve also found ways to beat the odds and make it to the top.  His new book is so inspiring, so insightful, so invigorating… I’m glad that he took the time to share this mindset with the world’
Mark Cuban, Entrepreneur and Owner of Dallas Mavericks

“Daymond John’s journey proves that desperation breeds innovation, and The Power of Broke breaks it down for us with straight talk from a guy who knows what it takes to make something out of nothing.”
—Steve Case, chairman and CEO of Revolution LLCand cofounder of America Online


“I firmly believe that you should only read business books from people who have actually built businesses. Daymond has done just that, and here he breaks down the thesis and the religion behind exactly how he did it. You have to understand that ‘broke’ isn’t what happens in your wallet; ‘broke’ is a mind-set. It’s about tapping into that state of desperation that leads you to tremendous creativity. I was in the game of broke before I even knew what the game was, and, here, Daymond John deconstructs this crucial concept in detail.”
—Gary Vaynerchuk, VaynerMedia CEO and three-timeNew York Times bestselling author

About the Author

Daymond John is CEO and Founder of FUBU, a much-celebrated global lifestyle brand, with over billion in sales. He is also one of the country’s most visible and respected  entrepreneurs as one of the stars of ABC series Shark Tank, and the recipient of over 35 awards including the Brandweek Marketer of the Year and Ernst & Young’s New York Entrepreneur of the Year Award. John stands on that same cutting edge as one of corporate America’s leading branding consultants as CEO of the marketing firm Shark Branding. He is also an author of two best-selling books, Display of Power and The Brand Within.

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