The Startup Playbook: Founder-to-Founder Advice From Two Startup Veterans

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‘The odds are stacked against the entrepreneur. The Startup Playbook helps even the odds.’ – Dharmesh Shah, Co-founder/CTO, HubSpot

‘Every entrepreneur should read The Startup Playbook. And then, hand a copy to each member of their startup team.’ – Brad Feld, Managing Director, Foundry Group

‘I plan on giving copies to each of the startup teams that we invest in, and giving 10 copies to each of the ones we don’t. They need it more.’ – Ben Einstein, General Partner, Bolt

The Startup Playbook should be the first stop in every entrepreneur’s journey to build their first company.’ – Elizabeth Kraus, Chief Investment Officer, The MergeLane Venture Fund

‘As a founder, I’ve learned many of the lessons that Will and Rajat talk about the hard way. You can skip a lot of the pain that I went through by applying the lessons from The Startup Playbook.’ – Alex Rigopulos, Co-Founder & Chairman, Harmonix Music Systems, Inc. (creators of Guitar Hero and Rock Band)

 ‘I wish The Startup Playbook was around when I was starting Runkeeper. Will and Rajat’s advice would have saved me from more than a few major mistakes, and helped me realize sooner that I wasn’t alone.’ – Jason Jacobs, Founder, Runkeeper

The Startup Playbook is a startup’s fundamental mentor-in-a-box. It’s an incredible resource for all new startups that includes just about everything they need to know.’ – Katie Rae, CEO and Managing Partner, The Engine

The Startup Playbook encapsulates decades of startup experience in an easy to read book that helps new entrepreneurs increase their chances of building a successful company.’ – Maia Heymann, Co-Founder and General Partner, Converge

‘Will and Rajat bring to bear their decades of startup experience to help new entrepreneurs increase their chances of building a successful, new company.’ – Laura Medina, Partner, Cooly LLP

The Startup Playbook is a hands-on guidebook that is approachable by anyone interested in starting their first company. It’s full of great founder-to-founder advice from two successful serial-entrepreneurs.’ – Heidi Roizen, Operating Partner, DFJ

‘At Techstars, we see that the biggest challenge for any new startup is finding the resources they need to help speed their efforts and avoid mistakes. The Startup Playbook contains decades of startup wisdom that’s easy to understand and apply. A must read for any new entrepreneur.’ – David Cohen, Founder & Co-CEO, Techstars

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